Why User Stories Matter When Designing the AI Experience

Undoubtedly, this is the age of artificial intelligence; this is also the age of experience and the two cannot be separated.    While the power that drives artificial intelligence is the availability of large tranches of data and explosive computing ability, what will really enable businesses and individuals make sense of Artificial Intelligence and its…

The Power of Consumer Insights

I once heard somebody mention in a workshop,  “A consumer insight or an insight is a fact or an idea that is retrospectively self-evident” which means that when we think back many ideas seem very obvious but it was, in fact, the advent of these very ideas that changed the way a lot of organizations…

To Facebook or Not to Facebook

With the #CambridgeAnalytica scandal and the #deletefacebook movement sparking conversations, opinions and decisions on whether to continue using Facebook app or deleting the account itself, it seems like the right time to talk about Facebook and it’s validity in our lives today. I am an individual, a consumer, a blogger and part of a business,…

If Robots Do Everything, What Will We Do?

Let me start off with this video; it’s Trevor Noah talking on Comedy Central’s – The Daily Show about Robot Apocalypse – The Robots Are Coming For Our Jobs! Under the humor he does make a very valid point, something that people have been discussing since AI became the ‘in’ thing – If robots do…

Technology begins with Empathy

How empathy and design thinking can change the face of Artificial Intelligence The world is full of pointless inventions. An invention becomes an innovation when it’s useful. Understanding how to make an idea, a technology – an invention useful comes from decoding the user’s needs. User empathy – or human empathy – is the quest…

Answering a few simple questions about Incubating Design Thinking

In my role, as someone who’s tasked with setting up the Design Thinking capability at Fractal Analytics, there are a few questions I come across on a regular basis – from colleagues and otherwise. I thought it might be a good idea to answer some of those questions on my blog and share the answers…

The Economics of Behavior!

A lot of times, when I am having conversations with my friends about the work I do, the word behavioral economics comes up quite often and eventually the question is asked – “what is behavioural economics?” Now there are two ways to answer this question, the fun way and the ‘other’ way. And I am…

How behavioral economics has changed my financial decision making (Part 1)

It was my first job and I had just moved to Mumbai. Living away from home with a sizable dispensable income for the first time meant that all my eating and drinking choices were now completely autonomous! Which, in turn, meant that my lunch, dinner, and breakfast exclusively consisted of pizzas, burgers and rolls (burritos and such)!…

Booklist for Behavioral Economics

So in my last article I wrote about what behavioral economics; that it is essentially the science that studies how we – human beings – make systematic mistakes in judgement. In this article, I’m going to write about a few books and other reference material that you can go through in case you are looking…

Is Gamification any good?

I hate broccoli. I hated it when I was a kid; I will hate it till the day I die. The story goes back about 17 years ago. My mother was trying to get me and my kid brother to eat broccoli. We DID NOT want to eat any broccoli! No matter what she tried…