Why User Stories Matter When Designing the AI Experience

Undoubtedly, this is the age of artificial intelligence; this is also the age of experience and the two cannot be separated.    While the power that drives artificial intelligence is the availability of large tranches of data and explosive computing ability, what will really enable businesses and individuals make sense of Artificial Intelligence and its…

Technology begins with Empathy

How empathy and design thinking can change the face of Artificial Intelligence The world is full of pointless inventions. An invention becomes an innovation when it’s useful. Understanding how to make an idea, a technology – an invention useful comes from decoding the user’s needs. User empathy – or human empathy – is the quest…

Answering a few simple questions about Incubating Design Thinking

In my role, as someone who’s tasked with setting up the Design Thinking capability at Fractal Analytics, there are a few questions I come across on a regular basis – from colleagues and otherwise. I thought it might be a good idea to answer some of those questions on my blog and share the answers…

A layman’s guide to the Innovation Process…

A brief look at the process for Innovation as used by many firms worldwide looking to pursue innovation driven by consumer insights and design thinking. Stage 1 Define Primary Task: Set a direction for the innovation exercise in the form of a problem statement that answers the following question – “What do we want to…